New Native Casino App – Betssongroup

I joined the Native Mobile team at Betsson to build the new Casino app architecture (white label) intended to every Casino brands.

We used the UX methodology to create a simple and personalised product, based on Betsson users habits.

We focused on both acquisition and retention within the native application.

The challenge was to provide a fit for every brands and markets needs. This new Casino app should replace the replace the current wrappers .